Spotlight trains Nigerian youth to become digital creators, innovators, and freelancers in the booming creative economy.

Through real-world brand tasks and weekly content challenges, contestants develop practical portfolios while gaining national visibility.

Through weekly challenges based on real brand briefs and social content tasks, contestants build portfolios and gain national visibility. The show demonstrates how everyday tools like smartphones and laptops can become income-generating assets

By teaching practical digital skills, Spotlight empowers participants to monetize creativity, work remotely, and build sustainable freelance careers—uplifting themselves and their communities beyond the stage.

Impact Strategy:

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  Hands-on Skill Training

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  Real Client Challenges

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  Digital Portfolio Building

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  Mentorship from Creatives

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  Freelance Readiness

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  Audience Learning Exposure

Spotlight empowers tech-savvy youth with future-ready digital business and innovation skills. Through our tech bootcamp, contestants learn coding, app development, UI/UX design, product ideation, and startup building.

Guided by tech mentors and founders, participants collaborate in teams to build and pitch real digital solutions to real-world problems.

Weekly tech tasks simulate business development processes — from idea to MVP — and prepare contestants to access freelance platforms or pitch to investors.

This category demystifies technology and shows how Nigerian youth can leverage innovation to solve community problems, earn sustainably, and join the global tech ecosystem. Spotlight offers visibility and growth to young problem-solvers, proving that you don’t need a Silicon Valley office to launch a game-changing tech startup.

Impact Strategy:

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  Foundational Tech Training

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  Startup Ideation & Pitching

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  Tech Mentorship & Incubation

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  Monetization Pathways

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  Digital Literacy Campaign

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  Investor & Brand Partnership Opportunities

Weekly tasks simulate real business challenges — such as designing an outfit for a celebrity, baking for a live event, or decorating a stage set.

Participants gain confidence, pricing skills, and brand identity as they compete in front of a nationwide audience.

By showcasing how simple tools and raw skills can become thriving businesses, this category promotes dignity of labor and self-employment.

Spotlight highlights how crafts can be fashionable, profitable, and scalable across Africa and beyond.

Impact Strategy:

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  Practical Workshops

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  Task-Based Learning

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  Product Showcases & Pop-ups

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  Business Skills Integration

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  Toolkits & Equipment Support

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  Cultural & Economic Advocacy

This includes hands-on training in mini importation, agro-enterprise, forex trading, crypto basics, real estate marketing, stocks and bonds. Contestants participate in live trade simulations, savings challenges, and pitch competitions.

Mentors teach financial discipline, business strategy, budgeting, and risk assessment. This category emphasizes mindset transformation — shifting from dependency to self-sufficiency and from hustle to structured entrepreneurship.

By integrating real-life trade challenges into the reality format, Spotlight shows how business can be smart, ethical, and youth-driven.

The audience learns while watching, gaining exposure to finance hacks, side hustle ideas, and wealth creation strategies in a relatable, entertaining format.

Impact Strategy:

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  Financial Education Bootcamp

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  Trade Simulation & Market Days

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  Agribusiness

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  Business Pitch Competitions

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  Wealth-Building Narratives for Viewers

This includes hands-on training in mini importation, agro-enterprise, forex trading, crypto basics, real estate marketing, and Ajo (thrift) systems.

Contestants participate in live trade simulations, savings challenges, and pitch competitions. Mentors teach financial discipline, business strategy, budgeting, and risk assessment.

This category emphasizes mindset transformation — shifting from dependency to self-sufficiency and from hustle to structured entrepreneurship.

By integrating real-life trade challenges into the reality format, Spotlight shows how business can be smart, ethical, and youth-driven. The audience learns while watching, gaining exposure to finance hacks, side hustle ideas, and wealth creation strategies in a relatable, entertaining format.

Impact Strategy:

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  Reality Tv shows

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  Talent Hunt

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  Movie & Music Production

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  Music Record Label

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  Talent Management & Training

In partnership with top industry figures like Larry Gaaga, we train contestants in stage performance, music branding, audio engineering, and content monetization. Live performances and storytelling episodes bring this track to life.